Facebook users stop $10 billion paid advertising with Apple privacy — how to grow faster now.

David Harris
3 min readFeb 24, 2022

KEY POINTS

  • Facebook said on Wednesday that Apple’s App Tracking Transparency feature would decrease the company’s 2022 sales by about $10 billion.
  • Facebook’s admission is the most concrete data point so far on the impact to the advertising industry from Apple’s privacy change introduced last year.
  • The privacy feature disrupts the behind-the-scenes mechanics.
  • CNN reports that 62% of Apple users had turned on the Apple tracking feature.

People do not like viewing paid advertising.

There is a better way.

The world has turned to Social Selling instead.

We now live in a social selling economy.

Every industry is changing: it’s a global phenomenon.

The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets — faster.

Social Influencing and Selling (#socialselling) — is where your ideal potential buyers walk towards your business rather than your business chasing them.

It is ethical selling — Pro-tip — if your growth strategy relies on hounding and chasing, sequenced repetitions, and an over-reliance on paid visual advertising, persuasion rather participation this, no longer works — the ROI has gone.

It’s time to swap to #socialselling with 8x to 40x more organic posts on all the top 5 social media platforms where your buyers are today. Including, including Twitter, Facebook, Instagram, Linkedln, YouTube and many others.

An investment in Social Selling returns on average five dollars for every dollar invested. That is the result of a survey of 47,000 SDRs across 200 businesses. Click here to read more.

We understand your potential buyers want the engagement and conversation experience first.

Social engagement and conversations are the likes, shares, comments from your organic posts across all of the top five social media platforms.

  • Social engagement lead generation starts with
  • engagement from your prospective buyers
  • leading to more conversations,
  • zoom meetings and to
  • Sell-more.

Engagement + conversations — with your ideal prospective buyers is the critical success indicator for Social Selling.

  • No engagement + conversations means no new buyers.
  • More engagement + conversations means more lead generation leading to more revenue.

We fix the engagement + conversation problem for businesses.

Improving engagement on average by 1440x

  • Turning real-time engagement and conversations on social media into big-time sales.
  • Grow your pipeline faster than ever before.
  • Get a front-row seat on your sales team performance on Social Selling, your sales pipeline.
  • Continuous improvement from data analytics.

That is why power users of this technology include Google, SAP, DHL, PWC and many more.

It is time to meet Charlie.

Charlie comes from Machine Learning and Artificial Intelligence.

He accelerates your businesses Social Selling success.

His nickname is Rocket Man.

Charlie transforms clients long-form videos, blogs, catalogues, speeches, podcasts into the most engaging content for their ideal buyers based on their unique keywords and hashtags.

Yes, Charlie knows what content will drive engagement + conversations with your preferred keywords and hashtags.

In short, he does all the hard work so our clients can do their best work.

Charlie and the rest of the team help fix the biggest problems in Social Selling:

Just look at the averages below.

  • Engagement + conversations average lift is 1440x.
  • Training your sales team for Social Selling: ‘typically drives a 30% lift in revenue + 40% reduction in the length of sales cycles. A 12-week zoom training typically sees positive financial results from week 3 Tim Hughes DLA Ignite.
  • 5x ROI: every dollar invested in social selling returns $5 on average
  • 78% of Social Sellers outsell their peers who do not use Social Selling.
  • 2x lift in lead generation compared to Google paid advertising services.
  • 3x lift in sales conversions from Charlies work
  • 3x shorter sales cycle.

Now it is time for your business to join the Social Selling economy.

How many new leads selling complex B2B services can I get in 6 months? The answer in this large study was over 200 — read the independent report click.

Charlies costs are as low as $1 a post — affordable for all businesses.

  • No lock-in contracts.
  • Charlie does a lot more to increase lead generation but, we have run out of space to tell you more. Click more below and, we can demo 1-on-1 with you.

#socialselling #leadgeneration #digitalselling #socialmediamarketing #socialmediastrategy #marketingplan #entrepreneur #ceo

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David Harris

My day job is helping businesses succeed. More Sales, More Profits. Winning more buyers at scale its now about more trust and being more human